In order to win, companies need to cut through the noise and “get personal” with customers. Joe Welu explains how to use personalization to build trust and relationships at scale.Back to Podcasts »
CEO & Founder
Joe Welu is the Founder and CEO of Total Expert, a venture backed Software-as-a-Service technology company based in Minneapolis, MN. Total Expert currently serves 8 of the top 15 lenders in the nation and was recently recognized as Minnesota’s Most Promising Startup by the Minneapolis/St. Paul Business Journal. Prior to starting Total Expert in 2012, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.