Molded to Member-Centric Credit Unions.

Total Expert is the CRM and member engagement platform uniquely built for credit unions. Institutions that partner with Total Expert accelerate time to ROI and win deeper member relationships, enjoy wider product usage, drive higher retention, and provide greater member satisfaction – all through a more human approach.

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Launch a Truly Engaging Member Experience

The Total Expert platform gives credit unions the digital tools they need—data, insights, automation, and compliance management—to deliver deeply personal interactions and experiences that build trust, deepen loyalty, and create lifelong relationships.

Big Impacts for Credit Unions

Increased Borrower Retention

10% year-over-year growth in loan production.

Higher Member Engagement

2x greater email open rates and 6x click-through, compared to industry averages.

Staff in Sync

Productivity increased more than 20% from improved efficiency across teams – member-facing, marketing, and compliance.

Defining Banking Innovation

Prevail Bank and Horicon Bank use Total Expert to drive business results from humanized connections with borrowers and depositors.

Saving Credit Unions Money

Four financial institutions utilize in-platform, complimentary content to engage depositors and borrowers.

Industry Built

Alloy Labs consortium of community and mid-size institutions informs platform development to drive innovation and solve industry pain points.

Know Your Members and Serve Them Well

Understand Your Members

Integrate data from every major industry banking core to understanding your depositors and borrowers. Turn data and insights into communications that deliver relevant value.

Industry-Tailored Journeys

Engage new depositors at key moments that impact product usage. Retain borrowers through timely, personalized communication. Develop stickier banking relationships founded on a humanized experience.

Empower Marketing, Unite Member-Facing Staff

Increase collaboration between experience teams, in-branch staff and marketing with automation and marketing assets – emails, flyers, campaigns, and data-triggers – designed in-platform. Free your people to focus on defining the details of your credit union’s unique member experience.


Experience a Platform Built for Credit Unions.

You do not have time to reinvent how credit unions use CRM and marketing automation. Accelerate your journey to personalized connections with a tool molded by your peers – and retaining the best practices of the industry – to serve members well.
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The Power of Data & Marketing combined in a single platform.

Onboarding Programs

The first 90 days are the most important period for onboarding new members. Credit unions launching Total Expert receive onboarding journeys with specific touchpoints that drive full adoption and expansion of the relationship. Journey Creator also provides further onboarding customization that allows credit unions to adapt to competition or strategic objectives.

Recommended Product or Service

Leveraging data – integrated from credit and debit card providers, banking cores, and mortgage origination and servicing – and combined with behavioral and motivational data creates significant advantages for credit unions to anticipate member needs. The results is flourishing members who utilize a broad spectrum of products and services.

Retention & Loyalty

Win repeat member usage of deposit products and loans through programs and automated messages. Total Expert is a depositor and borrower retention focused platform. You can develop “stickier” digital-banking relationships, engage depositors at the end of their CD or in a rates-up environment, or about their next need for a consumer or auto loan.


Take New Relationships Deeper

Utilize industry best practices stored in the Total Expert platform to nurture and successfully deliver onboarding outcomes – debit card activation, e-statement enrollment, paired-product utilization – that are best for them and your institution.


Serve Members at Each Life Stage

Members’ financial needs change throughout their lifetime. Utilize data to understand their situation, tailor messaging to them, and initiate actions – staff or engagement – when messages attract interest.


Win Lifelong Loyalty

Depositor retention is a function of their use of banking technology. Promote member usage of online and mobile banking to run their financial life. Engage borrowers near the term of their loan to offer options for their next consumer, auto, or HELOC loan.


You’re in Good Company

Total Expert powers many of the nation’s largest banking companies, and community financial institutions across the country. Whether your team is big or small, you get access to the industry’s most extensive and proven tools, best practices, and ongoing support on how to build trusted relationships through effective digital engagement.
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It’s time to build a digital experience rooted in human connection.