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Level up with actionable tips and thought leadership for your financial brand
Digital Transformation: Laying the Groundwork for Modern Marketing…
Financial services organizations are racing to modernize the customer or member journey and create relationships that…
Read MoreRethink Your Consumer Personas in the Financial Services Industry
Banks and credit unions can no longer target campaigns to “Millennial Mary” or “Boomer Bob”…
Attract New Customers or Members but Keep the Old with Proven Strategies from Data and Behavioral Science Experts
Banking used to be a primarily relationship-based model. Consumers would stay with the same bank…
Transform Your Relationship Managers’ Ability to Become a Lifelong Financial Partner
A few generations ago, it was normal for consumers to consider their financial institution a…
Digital Transformation: Laying the Groundwork for Modern Marketing Success Part 3
Financial services organizations are racing to modernize the customer or member journey to meet evolving…
Create an Ecosystem of Products and Services
If a new bank or credit union offered you a better savings interest rate, a…
Four Reasons Your Bank Needs a Marketing Operating System
Updating legacy systems and processes to improve the customer experience has never been more important…
Humanization vs. Personalization What's the Difference?
Financial services organizations taking a customer-centric approach are quickly setting themselves apart from competitors.
Master Customer Touchpoints Across the Customer Journey
Every time someone comes in contact with your brand, their experience should be excellent; customers…
Digital Banking: If You Build It They Will Come... Won't They?
Since they’ve grown up in the age of technology, it’s fair to assume digital banking…
Mortgage Impact Podcast with Total Expert Founder and CEO Joe Welu
Most lenders have one goal in mind: help their customers achieve their version of the…
Digital Transformation: Laying the Groundwork for Modern Marketing Success Part 2
Financial services organizations are racing to modernize the customer or member journey to meet evolving consumer…
Close More Loans: Send the Right Message at the Right Time with the Total Expert and Blend Two-Way Integration
You’ve probably applied for a loan at some point in your life – a car,…
Bank Marketing Pitfalls Part 3: The Dangers of Organizational Silos and Changing Too Much Too Quickly
Banking isn’t what it used to be. And how banks market to their customers –…
Inspire a Customer-Centric Culture from the Top Down
The strongest organizations keep people at the center of everything they do and value their…
Bank Marketing Pitfalls Part 2: Metrics You’re Not Tracking and Inconsistent Brand Experience
Rising demand has changed the way financial brands approach customer or member engagement. Banks and…
Are You in the Mortgage Business or the American Dream Business: How to Be More Human in Your Marketing
The average homebuyer doesn’t dream of having a mortgage, they dream of owning a home. …
Digital Transformation: Laying the Groundwork for Modern Marketing Success Part 1
Financial services organizations are racing to modernize the customer or member journey to meet evolving consumer expectations. They are also working to give…
Gaining Momentum – and Customers or Members for Life – with Flywheel Marketing
It’s a huge win when a consumer makes their first transaction to become a customer or member of your financial…
How CMOs Can Attract & Retain Creative Data Experts
I’ve been making the case here for a while that the role of the CMO is…
Key Alliances for Tomorrow's CMO
As we’ve mentioned here before, the role of the financial services CMO is evolving. Increasingly, CMOs are…
Key Takeaways from the Financial Brand’s Forum Conference: Put Humanity Back in Banking
Ten years ago, the country faced the worst financial crisis since the Great Depression. Consumers were apathetic and lacked trust in…
Sales: A Journey, Not a Destination with Finance of America’s Bill Dallas
Completing the first mortgage transaction with a new customer is an achievement and – what…
Modern Banking: Anticipate, Educate & Advise to Cultivate Customers for Life
Although consumers can find just about anything they need with a simple Google search, seventy-eight…
Bank Marketing Pitfalls Part 1: Failure to Define Customer Personas & Remove Data Silos
Banks are continually evolving to leverage new technology and meet rising consumer expectations for convenience,…
Top Strategies for Driving Adoption of the Total Expert MOS
Implementing a new technology solution can make or break an organization. Mortgage loan officers (MLOs) are…
Funnel vs. Flywheel: Everything Modern Bank Marketers Need to Know
Today’s customer cannot simply be passed from inquiry to transaction using the same generic messaging time and time again, only to fall through…
Brand Building That Gives Customers What They Want
Modern customers are savvy adopters of anything that makes their lives simpler or adds value.…
3 Growth Opportunities Most Financial Services CMOs Haven’t Tapped
We recently wrote about four top priorities that financial services CMOs have on their plates in 2019:…
Bridging the Gap Between Technology and Trust
Mortgage lenders once attracted a new customer and maintained that relationship with face-to-face engagement through…
How Modern Marketing Has Changed Banking Forever
Everywhere you look, change is in the air: new channels, new technology, more data, increased…
New, Intuitive Total Expert UI Enhances User Experience
Empowering leading banks and lenders to stay hyperconnected with their customers, prospects and partners starts…
4 Ways the CMO Role Will Change by 2020
CMO responsibilties have evolved rapidly in the last two decades. Among the most recognized changes…
How to Turn Your Salespeople into Relationship Managers
Technology can empower your salespeople to do a lot of things, but another canned email…
More Transactions, Less Transactional Selling
Today’s buyers are more informed than they used to be. The act of completing a…
Leverage Data to Humanize the Customer Experience and Grow Revenue
The fintech market is flooded with valuable consumer information, as global data volume has increased 700…
3 Ways Banks and Lenders Can Deepen Existing Customer Relationships
In the age of the empowered consumer – a consumer with more choices than ever…
The Roadmap to Better Tech Implementation
Every company is a technology company. Try naming one consumer service that isn’t supported by…
Four Top Priorities for Financial Services CMOs in 2019
We’re now well into the era where marketing must be a revenue driver (not a…
Recruiting and Retention: Fifty-Eight Percent of Employees Say Technology Factors into Their Decision To Take a Job
Salespeople today must use technology to interact with branded content and generate a steady stream…
Banks and Lenders: How Do You Humanize Complex Financial Transactions?
Over the past month, the Total Expert team has been on the road hosting Accelerate…
4 Ways Retail Banks & Lenders Can Emerge Victorious in the Amazon, Uber, Netflix Era
Customer expectations are changing faster than ever in the era of Uber, Amazon and Netflix. These…
Bridging the Cultural Opportunity Along the Customer Journey in Mortgage Lending
In 2017, 46.2% of Latinos in the U.S. owned a home—more than 7 million in total.…
Three Ways to Separate True Tech Partners from Mere Vendors
With better technology elevating consumer expectations every few months, there’s never been a more exciting…
The Modern Mortgage Experience - Personalize and Then Get Personal
Technology automates. Humans elevate. Technology helps mortgage loan officers reduce manual, repetitive tasks so they…
Four Things That Will Set You Apart from Your Competitors
Digital transformation is changing the elements that give your organization a competitive edge in an…
Capture the Hidden Growth Opportunity in Falling Margins
It’s been a tough year for lenders as many stare at red ink and staff…
MBA Annual Convention Key Takeaways
Last week was a MONUMENTAL gathering of mortgage lenders in Washington, D.C. for the Mortgage…
Developing a Future-Proof Integration Strategy in Mortgage Lending
In an increasingly commoditized environment, there is only one solution for lenders looking to differentiate…