Key Trends Shaping Medicare Marketing in 2024 

Nearly 11,000 Americans turning 65—and qualifying for Medicare—every day, it’s more critical than ever for Medicare marketers and agents to educate consumers about their options and help guide them to the right Medicare coverage for their needs. 

The Centers for Medicare & Medicaid Services (CMS) released updated regulations in 2023 (and have announced plans to refine them again in 2025) aimed at enhancing transparency, protecting participants, and ensuring clarity and accuracy in any information provided by agencies that market Medicare plans. 

So, how can you drive growth and help consumers understand the difference between the 43 different Medicare Advantage plans while ensuring compliance with the evolving CMS regulations? Read part 1 of our State of Medicare Marketing Guide, “Key Trends Shaping Medicare Marketing in 2024,” to understand where the industry is headed and how to adapt your strategies to deliver the perfect customer experience. 

Discover the Key Trends Shaping Medicare Marketing in 2024 

Check out our complete State of Medicare Marketing in 2024 guide to learn more about how the Medicare market is evolving and how you can position yourself for long-term growth.