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News about the housing market feels more real and understandable to a lot of consumers than other economic data, probably because the need for a roof over our heads is something we all have and can relate to.

Just as the Dow Jones Industrial Average is hovering around another all-time high, U.S. housing stock reached its own pinnacle in 2016 – $29.6 trillion dollars, according to Zillow’s year-end home value analysis.

The holiday season is over, football season is in the final stretch, and now, “prediction season” is in full swing.

The loan officers who produce the best results for a branch often come with a diversified portfolio, meaning they’ve had various experiences in the mortgage business, which has helped them navigate situations of all kinds.

Millennial borrowers have been slow to enter the mortgage market for several reasons, but mostly because of weighing student loan debt and a wariness of the financial industry.

Understanding how millennials consume media is a sure way to connect your mortgage business with the largest demographic of homebuyers.

Real estate agents use an endless list of abbreviations to save time and space when describing their property listings. Not only is it simply easier to quickly type out “2/1” instead of “2 bedrooms / 1 bath,” it is necessary in some situations.

Every homebuyer has a reason for choosing to work with a loan officer or a specific mortgage company. Sometimes, it’s their resounding reputation that reaches consumers through word-of-mouth recommendations. But, that rapport with past clients is just one component of the greater whole that goes into attracting qualified homebuyers.