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Every homebuyer has a reason for choosing to work with a loan officer or a specific mortgage company. Sometimes, it’s their resounding reputation that reaches consumers through word-of-mouth recommendations. But, that rapport with past clients is just one component of the greater whole that goes into attracting qualified homebuyers.

We released today a deeper, more seamless integration with Zillow, offering additional functionality to our enterprise mortgage customers.

How customers view your brand is vital in today’s marketplace. This means you must perform at the highest level on every platform.

Zillow is among the biggest consumer portals in the business. More than half of home buyers and rentersflock to the website when entering the market. That makes it one of the first points of contact for many.

Marketing and advertising can be tricky when it comes to RESPA. But that doesn’t mean you have to walk away from partnerships altogether.

Mortgage application volume decreased 11.2 percent, the Mortgage Bankers Association (MBA) reported. The survey week ended July 22.

Every business faces challenges at one point or another. It happens, and it’s only natural. Entire industries face issues. The real estate and mortgage industries aren’t exceptions either.

Facebook researched working-age, 21- to 34-year-olds in the United States to gain insight on how the millennial generation thinks about and interacts with the financial industry.