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News about the housing market feels more real and understandable to a lot of consumers than other economic data, probably because the need for a roof over our heads is something we all have and can relate to.
The loan officers who produce the best results for a branch often come with a diversified portfolio, meaning they’ve had various experiences in the mortgage business, which has helped them navigate situations of all kinds.
Millennial borrowers have been slow to enter the mortgage market for several reasons, but mostly because of weighing student loan debt and a wariness of the financial industry.
Understanding how millennials consume media is a sure way to connect your mortgage business with the largest demographic of homebuyers.