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Headlines Happen: Make Them Work for You

As politicians can surely attest, headlines aren’t always helpful. On a recent episode of Expert Strategies, Joe Welu discussed how even industry-focused trade publications don’t present data in ways that can help

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Don’t Tell; Ask

Every company and producer follows black-and-white sales data to find out how they did; but the gray realm of consumer sentiment research provides great insight to help organizations and sales people determine what to do.

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