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You might be amused – or dismayed – to learn that dogs played a bigger role in Millennials’ decisions to buy homes than getting married or the upcoming birth of a child, according to a recent Harris Poll conducted on behalf of SunTrust Mortgage.

Mortgage lenders are under constant scrutiny from regulators and it is critical that your organization is not only being proactive about creating a company culture of marketing compliance, but is “audit-ready” at any time.

A major differentiator between successful mortgage companies who have established consistent growth patterns and positioned themselves for the future and their counterparts who struggle, is the ability to recruit and retain top talent.

Organizations with large enough interests in the housing market to have research teams and economists on staff, often inadvertently undermine their own missions with the commentary they publish and distribute to the national media.

Every salesperson wants to increase income. Mortgage loan officers (LOs) and Realtors are no different but those who have longevity in the business also have a sincere desire to help consumers build their dreams and financial futures through homeownership.

Just about every mortgage loan officer (LO) and Realtor has dealt with a homeowner who thinks their property is worth more than it actually is.

Ordinary, reputable mortgage and real estate entities are aware of Real Estate Settlement Procedures Act (RESPA) and CFPB guidelines, and certainly try to avoid committing violations, but it’s dangerous to think that only large targets with deep pockets like Zillow are at risk.

It stands to reason that fewer home sales would mean fewer loan originations, but low inventory is hitting mortgage companies and MLOs even harder in