Purchase Market: Are You Getting Your Share?
Refinances are firmly in the background for the second consecutive month as purchase loans made up 68% of all originations, according to Ellie Mae’s June
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Refinances are firmly in the background for the second consecutive month as purchase loans made up 68% of all originations, according to Ellie Mae’s June
Between a research piece that encourages renters not to move and a new initiative that bypasses real estate agents, Realtors may be wondering if online
Providing a top-performing mortgage CRM filled with relevant marketing campaigns and print collateral that functions as a system of record for compliance requires ongoing research into best practices.
Every company and producer follows black-and-white sales data to find out how they did; but the gray realm of consumer sentiment research provides great insight to help organizations and sales people determine what to do.
At a time when housing inventory is low in many places and affordability is tightening in cities across the country, a common down payment myth keeps rearing its head, making news and possibly deterring consumers from taking advantage of the ability to build their worth through homeownership.
Companies and MLOs both want the same thing – production and profits. Management and producers have different roles in making this happen and face different challenges. Producers
There’s an understandable obsession with the Millennial generation: They’re now the biggest segment of the U.S. population, at a whopping 87.2 million. Mortgage Loan Officers and Realtors understand
Times, markets and technology all change, but consumer objections surrounding major purchases like homes seem to stay basically the same. Responses from industry professionals to a
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