Help Your Members Find the Next Best Product

Monitor your members’ activity so you can understand and anticipate their needs, engage them at every financial milestone, and stay connected until they’re ready to take the next step on their journey.

Credit Union Cross-sell Use Case

Act on insights, not just instincts

Turn Total Expert into your primary engagement hub by easily importing data from across your tech stack and creating more complete member profiles. This allows you to segment members into specific groups based on transactional or behavioral data. With all the information you need in one place, you’ll be able to uncover members’ next financial need with in-platform insights that alert you when they’re ready to take the next step.


saw members add at least one new product (3x the industry average).


had members open a checking account

See how Total Expert helps with cross-sell

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Increase wallet share

Grow your member relationships

Earning new members is one thing. Turning them into loyal members for life is another. The key to growing member relationships is keeping them engaged. But you won’t do that by sending the same sales and marketing communications to your entire membership.

Dynamic Journeys
Surface the next best product or service based on each member’s financial needs, goals, and activity.

Nurture Campaigns
Keep members engaged with relevant content until they’re ready to act.

Build Relationships for Life

Create complete member profiles

The average consumer has a relationship with three different financial institutions. While that might make it sound like member loyalty is a thing of the past, it really means there’s an opportunity for you to expand your existing relationships and solidify your credit union as their primary financial partner.

360-Degree View
Aggregate data from across your tech stack to create more complete member profiles that allow you to deliver more targeted, personalized communications and continue to serve members at every financial milestone.

Improve Database Segmentation

Deliver timely, relevant communications

If you’re still sending every message to everyone in your database, you’re giving members a reason to start ignoring them or unsubscribe altogether. Modern consumers expect personalized communications that support their financial goals and show that you have their best interests in mind.

Targeted Segmentation
Create specific member groups based on the financial situation, engagement history, or transaction behavior to deliver the most relevant communications at any stage of their financial journey.

Expert Content
Get those messages to market faster by leveraging a library of marketing content and educational resources created by industry experts to help you keep members engaged and expand your relationships over time

Total Expert in action

Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.