SALES CENTER

Build a Team of Top Producers

Too many talented originators are held back by burning hours hunting through their database, juggling disconnected tools, and chasing cold leads. Total Expert frees their time by surfacing better opportunities and putting AI Assistants to work alongside them to streamline engagement and boost productivity. From net-new lead to funded loan, they can manage the entire sales funnel and access the deep context they need to understand every customer—all in one place.
Schedule a demo
Total Expert contacts dashboard displaying customer details, loan information, and communication tabs
features

Maximize productivity and streamline customer engagement

LEAD MANAGEMENT
Capture, route, and convert more leads
Intelligent distribution, automated engagement, and full pipeline visibility ensure every lead gets acted on quickly and consistently. When your team follows up faster, fewer opportunities slip through the cracks.
Smart, seamless routing
Create automated workflows that assign incoming leads to the right originator based on region, availability, relationship status, and more.
Always-on engagements
Add new leads to custom Journeys that build and nurture relationships until an originator can reach out directly.
ENGAGE SMS
Connect with customers on their schedule
Two-way, compliant messaging that syncs across desktop and mobile; blending automated and originator outreach to keep conversations moving forward and turn more leads into closed loans.
Continuous two-way conversations
Automated messages, originator outreach, and customer replies live in the same ongoing thread—and always send from the same local number.
Compliant by design
Every message meets 10DLC and TCPA regulations, including easy opt-in/out management and a full audit trail within the platform.
Dashboard showing a workflow diagram alongside a mobile screen with customer outreach options and user profile photo
MOBILE APP
Opportunities always in reach
The best opportunities won't wait until you’re at your desk. The Total Expert Mobile App puts your most trusted tools in your pocket, so you can follow up on leads, respond to messages, and keep deals moving no matter where you are.
Stay in the know on the go
Manage your leads, update stages, log outcomes, and run your business even if you have to run out the door.  
Task management that keeps up
Create, complete, and edit tasks from anywhere; organized by urgency so you always know where to focus your time.
Opportunities are always within reach with the Total Expert Mobile App.
CO-MARKETING
Turn professional relationships into referrals
Tap into your professional network to create engaging co-marketing assets with built-in compliance that expose your brand and products to new audiences.
Co-branded assets
Use pre-built collateral templates or tailor them to fit the needs of each partner or campaign.
Relationship management
Give co-marketing partners visibility into campaign performance and shared contact statuses to track what’s working for both sides.  
A co-marketing flyer with built-in compliance.
AI ASSISTANTS
Put AI to work on every opportunity
Engage and qualify leads, present personalized options, and reduce admin work with AI Assistants that understand what your customers need.
AI Sales Assistant
Engage borrowers in personalized, compliant conversations at scale to qualify and nurture leads, then make warm handoffs when you’re available or schedule a meeting later.
AI Scenario Assistant
Turn Customer IQ alerts into branded, fully priced options presentations in minutes to save time and ensure every opportunity gets worked quickly and consistently.
AI Assistants dashboard showing loan analysis for a customer with estimated savings over 1, 2, and 5 years.
360-DEGREE CUSTOMER VIEW
Who, what, where—it's all there
Pull together data from your entire tech stack to create complete customer profiles so you can initiate the next best discussion or present the more relevant product for each customer’s financial journey.
Holistic profiles
Dynamic data insights help you better understand customer needs and goals.
Contact segmentation
Increase the impact of every engagement and provide timely, relevant communications.
Dashboard profile view showing customer photo, key insights, notes, and loan amount details
PRIORITIZED LEAD LISTS
Stop playing cold-call roulette
Identify the leads and customers that your teams should engage with first to increase conversions, improve customer relationships, and maximize productivity across your organization.
Increase conversions
Build a customized dashboard to help streamline engagement and follow-ups.
Surface opportunities
Identify critical leads, build call lists, and connect when it matters most.
Dashboard showing lead details and a prioritized tasks panel with user profile photos
Lead Management
Capture, route, and convert more leads
Intelligent distribution, automated engagement, and full pipeline visibility ensure every lead gets acted on quickly and consistently. When your team follows up faster, fewer opportunities slip through the cracks.
Smart, seamless routing
Create automated workflows that assign incoming leads to the right originator based on region, availability, relationship status, and more.
Always-on engagements
Add new leads to custom Journeys that build and nurture relationships until an originator can reach out directly.
Learn More
Engage SMS
Connect with customers on their schedule
Two-way, compliant messaging that syncs across desktop and mobile; blending automated and originator outreach to keep conversations moving forward and turn more leads into closed loans.
Continuous two-way conversations
Automated messages, originator outreach, and customer replies live in the same ongoing thread—and always send from the same local number.
Compliant by design
Every message meets 10DLC and TCPA regulations, including easy opt-in/out management and a full audit trail within the platform.
Learn More
Dashboard showing a workflow diagram alongside a mobile screen with customer outreach options and user profile photo
Mobile SMS
Opportunities always in reach
The best opportunities won't wait until you’re at your desk. The Total Expert Mobile App puts your most trusted tools in your pocket, so you can follow up on leads, respond to messages, and keep deals moving no matter where you are.
Stay in the know on the go
Manage your leads, update stages, log outcomes, and run your business even if you have to run out the door.  
Task management that keeps up
Create, complete, and edit tasks from anywhere; organized by urgency so you always know where to focus your time.
Learn More
Dashboard showing a workflow diagram alongside a mobile screen with customer outreach options and user profile photo
Co-Marketing
Turn professional relationships into referrals
Tap into your professional network to create engaging co-marketing assets with built-in compliance that expose your brand and products to new audiences.
Co-branded assets
Use pre-built collateral templates or tailor them to fit the needs of each partner or campaign.
Relationship management
Give co-marketing partners visibility into campaign performance and shared contact statuses to track what’s working for both sides.  
Learn More
A co-marketing flyer with built-in compliance.
AI Assistants
Put AI to work on every opportunity
Engage and qualify leads, present personalized options, and reduce admin work with AI Assistants that understand what your customers need.
AI Sales Assistant
Engage borrowers in personalized, compliant conversations at scale to qualify and nurture leads, then make warm handoffs when you’re available or schedule a meeting later.
AI Scenario Assistant
Turn Customer IQ alerts into branded, fully priced options presentations in minutes to save time and ensure every opportunity gets worked quickly and consistently.
Learn More
Dashboard with prospect overview showing charts, insights, and customer details, with highlighted options for new leads, open tasks, and assigning tasks

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past. But like many fast-growing organizations, they re-evaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
MORE THAN A PLATFORM

We’re here to support your people and your goals

Tools and technology are only as effective as the people who use them. That’s why we provide dedicated support, expert guides, and education resources for every user—all from a team that’s deeply passionate and knowledgeable about banking and lending.
Services overview
Dedicated Support
Get the help you need from our support and customer success teams.
Professional Services
Make the most of your investment by tapping into a team dedicated to your success out of the gates.
Education & Guides
Elevate your sales and marketing approach alongside a team built to ensure adoption and success.
INDUSTRIES WE SERVE

Purpose-built for modern financial institutions

Total Expert isn’t just a one-size-fits-all CRM. It’s an intelligent automation and engagement platform designed to help lenders, banks, and credit unions deepen relationships and drive growth in any market.
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Mortgage Lending
See how Total Expert helps lenders and loan officers identify opportunities, boost engagement, and win customers for life.
Explore Mortgage Lending
Banking
Deliver the right mix of human and digital touch points and optimize every phase of the customer journey.
Explore Banking
Credit Unions
See how Total Expert empowers credit unions to serve and support their members throughout their financial journeys.
Explore Credit Unions
Insurance
Learn how Total Expert enables insurers to create trusting relationships that grow along with customers' insurance needs.
Explore Insurance

See Total Expert
in action

Create sustainable growth and increase loyalty with a Customer Operating System that’s purpose-built for financial institutions.
Schedule a demo