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In the years since the Consumer Finance Protection Bureau (CFPB) was created, times and consumer preferences have changed. In an industry struggling to interpret and adhere to CFPB guidelines, responding to the way consumers wish to be communicated with can land companies and loan officers in trouble with another government agency – the Federal Communications Commission.

What if you could make contact with a customer at the precise time that person was thinking about doing something that involved your services? What if you could multiply the referral business from your portfolio of past clients by three to four times?

Advertising on third-party websites and buying leads are both common practices for top producers, but it seems the lines of right and wrong have started to blur. As Mitch Kider, Managing Partner at Weiner, Brodsky, Kider PC says, don’t get lazy about it – do it right and stay compliant.

Top-performing companies and people share a common secret to success: strict adherence to a business plan. Busy mortgage loan officers (MLOs) and Realtors who want to make quantum leaps in production and income will be happy to know there’s a powerful tool to help increase success without the time and effort it takes to create a full-blown, traditional business plan.

A new survey showing consumer preferences, motivation and confusion provides opportunity and fodder for mortgage companies, loan officers and Realtors to start discussions that turn into transactions. American Financing polled 1,000 Americans spanning the entire country, various income levels, ages and gender.

Regulations are in place to ensure consumers understand they are interacting with marketing when they look at advertisements – and consumers expect that marketing is clear, true and not deceptive in any way, shape or form. Consumers also need to understand what the advertisement is telling them about your mortgage loans in regards to availability, rates, etc.

Change is inherent in business – and so is acceleration. Lenders, banks and mortgage companies who have invested in and committed to the technology that helps them navigate change and its increasingly rapid pace are starting to see their efforts pay off, while those who have hesitated are beginning to panic.

Recent data from two different mortgage and real estate sources present widely divergent angles on a subject that affects many Americans: college loan debt and financing. And there is tremendous opportunity for mortgage loan officers (MLOs) and Realtors to establish and build long-term relationships using the findings from each.