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After nearly a year in the making, Total Expert is bringing together some of the brightest minds in mortgage, technology and other related companies to discuss what’s on the horizon for the industry and engage in a free exchange of knowledge regarding their own best practices and the approaches to execution that set them apart.

Co-marketing has changed. For decades, mortgage loan officers (MLOs) have worked alongside their Realtor partners to drive new business through methods like Marketing Service Agreements (MSAs) that were really just ways for lenders to market themselves to real estate agents rather than consumers in hopes of gaining their buyer referrals.

No pain, no gain may be a great philosophy for the gym, but the exact opposite is true in business.

Having a strong presence on social media isn’t just a nice option for mortgage loan officers (MLOs) and their Realtor partners to connect with potential clientele: it’s a virtual necessity in today’s competitive landscape.And those that do it right are in the best position to win business and dominate their market.

The new year frequently begins with a great deal of motivation and determination; but reality sets in fairly soon after the short holiday weeks are over and predictions start flooding in.

By the time January rolls around, most companies are well underway in executing 2018 business plans they drafted last fall.

A new year often brings optimism and determination for individuals and companies to make changes that are inspired by both voluntary and involuntary triggers: There are changes we want to make and changes we have to make.

There are several narratives rotating through the news at any given time that make their way into the public consciousness.