On Demand | The Evolution of Consumer Direct Lending: What's Next?
Strategies to attract, engage, and retain borrowers in a dynamic marketplace
Being the first to contact a consumer is no longer enough to close the deal. The next generation of homebuyers expect lenders to provide value and personalization with each and every interaction. Couple that with a shift to a purchase market and rising lead costs, consumer direct lenders will need to evolve their processes and technology to remain competitive.