2024 Summer Platform Release

Gaining a deeper understanding of your customers’ and members’ needs and goals allows you to engage them in more meaningful conversations that drive loyalty and maximize the lifetime value of every relationship.

Deeper data insights

Your data is talking.
We’ll help you translate it.

Our 2024 Summer Platform Release adds new, purpose-built functionality and enhanced integrations that provide deeper data insights, enrich your contact records, and deliver the perfect financial journey.

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Life Events (general availability)

Customer Intelligence Life Events are now in general availability for organizations looking to build deeper relationships with their customers or members. Life Events inform your teams when a contact experiences a major life milestone such as getting married or becoming a parent.

 

These automated insights help build enriched contact profiles and provide greater context for your contacts’ motivations around major financial decisions. That data will now automatically attach to each contact record, allowing you to create targeted contact lists based on Life Events attributes.

 

Now, you can filter and sort contact profiles to quickly identify segments within your database that recently got married, became parents, changed jobs, moved, reached retirement age, and more.

Mobile app + two-way SMS

Our beta users for the mobile app continue to provide valuable feedback as we roll out the ability to create contacts directly in the app and provide two-way SMS capabilities. Stay tuned as we get closer to the general release!

Integrations

Integrations

Total Expert for Salesforce V3.9

Email opt-in data can now be shared between both platforms, ensuring your compliance with CAN-SPAM rules.

 

Adwerx enhancement: roster sync

Automatically connect names and photos of loan officers for use directly in digital ads.

 

Ingenius enhancement: Loan View module

Pull loan data from Ingenius when onboarding a new loan officer to automatically populate their book of business in Total Expert.

 

Evocalize digital advertising

Target contacts from Total Expert and drive leads when they engage with Evocalize digital ads.

Platform performance enhancements

Your feedback drives our innovation, and the Summer 2024 Release is no exception. We’ve fine-tuned key capabilities across the platform—from Customer Intelligence to sales productivity tools and marketing automation—to ensure your daily tasks are smoother, faster, and more productive than ever.

Some features and integrations may require specific permissions, add-on modules, or upgraded packages.

Recent releases

Find information or details about the features, functionality, and integrations from our previous releases. 

BECOME A TRUSTED PARTNER FOR LIFE

Drive growth with consistent, proactive communication

Our 2023 Summer Platform Release brings purpose-built innovations to help you grow and sustain meaningful relationships with your customers and members.

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Drive growth

Stay connected with your customers via marketing automation and customer intelligence to capture repeat business and stay one step ahead of your competitors.

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Increase productivity

Boost sales productivity and efficiency with tools that give your teams more context and clarity around how and when to engage with customers.

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Improve customer retention

Generate more repeat business and increase referrals by keeping customers engaged with critical information that nurtures your relationships.

New Product Features