Deposit Growth

Activating Banking’s Dynamic Duo: Marketing Data and Deposit Strategy

5 mins read
August 22, 2024
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Activating Banking's Dynamic Duo: Marketing Data and Deposit Strategy

Despite inflation and interest rates hovering at above-average levels, the economy has remained strong, consistently adding jobs every month and maintaining lower-than-expected unemployment rates.

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In this webinar, Neil Stanley, Founder & CEO of The CorePoint, sat down with our General Manager of Banking, James White, to discuss the unique combination of economic factors is creating a unique challenge for banks and credit unions: interest expenses tied to deposit accounts

Key takeaways:

  • What the current economic conditions suggest for deposit competition
  • How banks and credit unions should engage in deposit negotiations to deliver greater profitability
  • How to create and execute marketing initi

Featuring:

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James White
General Manager of Banking
Total Expert

Neil Stanley
Neil Stanley
Founder & CEO
The CorePoint

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