Activating Banking’s Dynamic Duo: Marketing Data and Deposit Strategy

On-Demand Webinar

Despite inflation and interest rates hovering at above-average levels, the economy has remained strong, consistently adding jobs every month and maintaining lower-than-expected unemployment rates.

Neil Stanley, Founder & CEO of The CorePoint, sat down with our General Manager of Banking, James White, to discuss how this unique combination of economic factors is creating a unique challenge for banks and credit unions: interest expenses tied to deposit accounts.

Key takeaways:

  • What the current economic conditions suggest for deposit competition
  • How banks and credit unions should engage in deposit negotiations to deliver greater profitability
  • How to create and execute marketing initiatives that drive deposit growth and retain existing depositors