Top Industry Trends: The Rise of the Personal Brand

Large organizations are leveraging the power of individual producers’ brands for a win-win market approach. Joe Welu explains how companies and practitioners can align for mutual benefit and maximum success.

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Hosted By:

Joe Welu
CEO & Founder

Joe Welu is the Founder and CEO of Total Expert, which he started in 2012 in the basement of a real estate office. Fast forward to 2019 and Total Expert is backed by some of the leading venture capital firms in Silicon Valley and has been named the fastest growing software company in the Midwest by the Inc. 500. Prior to starting Total Expert in 2012, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.