Retail banks at the forefront of digital transformation are outpacing their competitors and winning customers for life. That is, with the help of technology purpose-built for their unique needs – keeping customers front and center. This report from Forrester provides an overview of 12 retail banking CRM providers. According to the report, “Today, retail banking businesses leverage CRM to deliver superior customer service experiences…attract, acquire, and retain customers…[and] enable the sales organization and its employees.”
