Journeys
Personalized Journeys for Every Customer
Always deliver the next best message, product, or touchpoint with dynamic journeys that adapt to each customer’s behaviors and preferences—and a drag-and-drop editor that anyone can use.
HOW WE’RE DIFFERENT
Develop customers for life with every interaction
360-degree customer view
Access complete contact profiles from a single platform to increase engagement at precisely the right time in a customer’s unique financial journey.
True data insights
Understand where consumers are in their financial journeys with foundational CRM, behavioral, and motivational data.
Segmentation
Segment your contact lists to deliver tailored messaging in every campaign.
Lead management
Engage critical contacts at the right time without hunting through your database.
Always-on nurture
Develop relationships with customers even if they don’t have a need for your products today.
Multichannel campaigns
Meet customers where they are with tailored campaigns across print, direct mail, email, SMS, and social media.
Digital content & social media
Connect with customers on their schedule with dedicated tools and content for your website, landing pages, and social channels.
Co-marketing campaigns
Increase referrals with integrated co-marketing campaigns that expose your brand to new audiences.
Reporting & dashboards
Track campaign performance, analyze what works, and identify gaps to boost ROI.
Connect when it matters
Automate digital engagements to deliver relevant content when customers signal a need—not just when you think they’re ready—based on real-time insights and behavioral data.
Multichannel consistency
Provide a seamless, scalable marketing experience at scale across email, SMS, video, print, and even human interactions.
Reporting and workflows
Understand how your journeys are performing with detailed reporting and analytics and streamline workflows with approval requirements and oversight.
Develop deeper relationships
Send personalized digital communications and set up task reminders for customer-facing teams to connect directly with high-priority contacts.
Always-on campaigns
Prevent customers from slipping through the cracks by engaging them with automated campaigns at critical milestones throughout the lifecycle.
Maximize customer lifetime value
Drive higher retention and build customer loyalty with every interaction by adapting campaigns and content based on customer behavioral data and direct feedback.
Visualize the customer journey
Create and modify with an intuitive, streamlined user interface that you can edit on the fly without writing code or starting from scratch.
Balance digital and human touchpoints
Optimize each journey by analyzing performance and data insights to trigger the next best engagement directly from the journey editor.
Drag-and-drop editor
Save time for your teams by taking advantage of our pre-built journeys based on industry best practices or modifying them with the drag-and-drop editor to fit your goals and customer needs.
Put your data to work
Align sales and marketing
Deliver personalized experiences
Connect when it matters
Automate digital engagements to deliver relevant content when customers signal a need—not just when you think they’re ready—based on real-time insights and behavioral data.
Multichannel consistency
Provide a seamless, scalable marketing experience at scale across email, SMS, video, print, and even human interactions.
Reporting and workflows
Understand how your journeys are performing with detailed reporting and analytics and streamline workflows with approval requirements and oversight.
Develop deeper relationships
Send personalized digital communications and set up task reminders for customer-facing teams to connect directly with high-priority contacts.
Always-on campaigns
Prevent customers from slipping through the cracks by engaging them with automated campaigns at critical milestones throughout the lifecycle.
Maximize customer lifetime value
Drive higher retention and build customer loyalty with every interaction by adapting campaigns and content based on customer behavioral data and direct feedback.
Visualize the customer journey
Create and modify with an intuitive, streamlined user interface that you can edit on the fly without writing code or starting from scratch.
Balance digital and human touchpoints
Optimize each journey by analyzing performance and data insights to trigger the next best engagement directly from the journey editor.
Drag-and-drop editor
Save time for your teams by taking advantage of our pre-built journeys based on industry best practices or modifying them with the drag-and-drop editor to fit your goals and customer needs.
Knowledge & insights
Stay up to date with the latest financial news, industry trends, and Total Expert tips.
