Total Expert’s Joe Welu Named Among Twin Cities Business’ 2023 Notable Leaders in Tech Awards

Founder and CEO of Total Expert is recognized as a local leader in technology and for driving a culture of innovation

MINNEAPOLIS— Dec 6, 2023—Total Expert founder and CEO Joe Welu was recently named among the 2023 winners of Twin Cities Business Magazine’s ‘Notable Leaders in Technology’ award. This recognition highlights his significant contributions to the tech industry in Minnesota and his commitment to fostering a culture of learning and innovation.

Rooted in the belief that data without action lacks value, Welu has been instrumental in leading his team to create highly personalized solutions to transform customer experience in the complex financial services industry. By challenging the status quo and embracing change, Welu has made Total Expert a trusted partner in the industry and set him apart as a leader in the field. 

“Being recognized as a Notable Leader in Technology by Twin Cities Business Magazine is a tremendous honor,” said Joe Welu. “This award is a testament to our team’s hard work, dedication, and passion for innovation. I’m proud to lead such an exceptional group of professionals who are committed to pushing the boundaries of what’s possible for our customers.” 

Twin Cities Business Magazine’s Notable Leaders in Technology award acknowledges individuals who have demonstrated exceptional leadership and have made significant contributions to technology across a range of industries in Minnesota. The award recognizes those who have not only achieved personal success but have also contributed to the growth and advancement of the tech industry as a whole. 

The Twin Cities Business announcement comes on the heels of several award finalist rankings and wins for Welu and Total Expert. Recent honors include recognition as a finalist for MNTech’s Tekne Awards and winner of both the MinneInno Fire Awards and HousingWire Vanguard Awards

About Total Expert 

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. The platform unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone, in any market. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and insurance companies, and is now available to purchase through the AWS Marketplace and Salesforce AppExchange. For conversations between modern banks and lenders on leadership and innovation, listen to the Expert Insights podcast hosted by Founder and CEO Joe Welu. For more information, visit