Total Expert’s Joe Welu Named a HousingWire 2022 Vanguard Award Winner

Founder and CEO of Total Expert is recognized as a leader in the housing and mortgage finance industry for the third year in a row

MINNEAPOLIS — Oct. 4, 2022 — Today, Total Expert Founder and CEO Joe Welu was announced as a winner of this year’s HousingWire Vanguard Awards. This is the eighth year that HousingWire has recognized executives in the housing economy for their outstanding leadership in the space, and the third consecutive win for Welu.

“The 2022 Vanguards honorees represent the housing economy’s elite leaders who have made an unmistakable impact on the industry at-large and continue to drive growth and inspire their organizations,” said HW Media Editor in Chief Sarah Wheeler. “With these leaders at the helm, companies will be able to weather the current market to fight another day.”

HousingWire’s 2022 Vanguards have led their respective organizations towards greatness while tackling challenges the housing economy has faced over the past 12 months. These honorees were carefully selected by HousingWire’s selection committee, chosen for their vital contributions to their companies and the dynamic way they are changing the industry.

“I’m honored to be recognized by HousingWire as a 2022 Vanguard,” said Welu. “Although, this win is a testament to the entire Total Expert team. From the continued innovation of our products to the commitment in making our customers successful despite evolving economic headwinds, it takes a team.”

The HousingWire Vanguard announcement comes on the heels of several award wins and nominations for Welu and Total Expert. Recent honors include recognition as a NAFCU Innovation Award finalist and a spot on the 2022 Inc. 5000 Series: Midwest list for the third year in a row.

To see the full list of winners and learn more about the Vanguard Awards, visit

Total Expert delivers purpose-built CRM and data-driven customer engagement solutions for more than 175 modern financial institutions. Total Expert unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and other financial services firms. For more information, visit For conversations between modern banks and lenders on leadership and innovation, listen to the Expert Insights podcast, hosted by founder and CEO Joe Welu.

HW Media is the leading digital community for mortgage, real estate and fintech professionals to engage, learn and access the information they need to support decision making and business growth. Aligned with our mission to Move Markets Forward, we publish daily news and content through each of our core publishing brands including HousingWire, RealTrends, Reverse Mortgage Daily and FinLedger. HW Media is based in Dallas, TX with team members across the country.

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWirereaches more than 70,000 newsletter subscribers daily and 1 million unique visitors each month and has more than 5,000 members and event attendees. Visit or to learn more.