Total Expert Named to Inc. Magazine’s List of the Midwest Region’s Fastest-Growing Private Companies for Fourth Consecutive Year

Award marks continued growth and innovation for the customer-centric fintech company 

MINNEAPOLIS, Feb. 28, 2023 Inc. magazine today announced that Total Expert, the only CRM and customer engagement platform purpose-built for modern financial institutions, was named to its 2023 Inc. Regionals: Midwest list. This is the fourth consecutive year that Total Expert has been named among the ranks of the fastest-growing Midwest private companies based in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota, and Wisconsin.  

“Seeing our name on the Inc. Regionals list for another year is a show of the hard work our team puts in every day so that our customers reap tremendous value from our platform,” said Joe Welu, founder and CEO of Total Expert. “We continue to deliver new innovation that helps financial institutions uncover opportunities and create deal flow in a challenging market. It’s rewarding to see customers leaning into the platform in new ways to drive growth and customer retention.” 

As a platform purpose-built for financial institutions, Total Expert has a unique pulse on the current market situation and leverages that knowledge to help customers orchestrate the perfect customer journey. The company has been on a steady growth trajectory, powering customer journeys for nearly 40% of all U.S. mortgages in 2022 alone. On the heels of several prestigious awards, new integration partners, and new business, Total Expert is proud to be recognized as one of the fastest-growing companies in the Midwest.

“This year’s Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America’s off-the-charts growth companies. They’re disruptors and job creators, and all delivered an outsize impact on the economy. Remember their names and follow their lead. These are the companies you’ll be hearing about for years to come,” said Scott Omelianuk, editor-in-chief of Inc. magazine. 

The companies included on this list with Total Expert show a remarkable rate of growth across all industries in the Midwest region. Between 2019 and 2021, these private companies had an average growth rate of 535%, and in 2021 alone, they added 22,750 jobs and nearly $13.9 billion to the Midwest region’s economy.  

Complete results of the 2023 Inc. Regionals Midwest, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at    

About Total Expert    
Total Expert delivers purpose-built CRM and data-driven customer engagement solutions for more than 175 modern financial institutions. The platform unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and other financial services firms. For more information, visit For conversations between modern banks and lenders on leadership and innovation, listen to the Expert Insights podcast, hosted by founder and CEO Joe Welu. 

About Inc. Media   
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent.  

The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit