The Future of Money and Banking

Total Expert Founder and CEO Joe Welu was interviewed by David Liu of Authority Magazine to share his insight on the current and future state of the banking industry.

The way we bank has changed dramatically over the last decade. It was not too long ago when you had to wait in line in a bank to deposit money. Today things are totally different. You can do your banking without ever walking into a bank. In addition, the whole concept of money has changed. In the recent past, money usually meant bills and coins. But today, the concept of money has expanded to include digital currency and NFTs. What other innovations should we expect to see in banking in the short and medium term?

To address this, we are talking to leaders in the banking, finance, and fintech worlds, to discuss the future of banking and money over the next few years. As a part of this series, I had the pleasure of interviewing Joe Welu.

Joe Welu is the founder and CEO of Total Expert, the fintech software leader that launched the first customer experience platform purpose-built for modern financial institutions. Since 2015, Joe has led Total Expert’s vision, culture, and growth to nearly 300 employees today. The company powers CRM, marketing, and customer engagement for more than 150 companies — from leading community banks and credit unions to 15 of the top 25 U.S. banks and lenders. Total Expert’s growth has skyrocketed since its inception. The company has been honored on the Inc. 5000 list of fastest-growing private companies, HW Tech100 list, and was named the №1 CRM platform by STRATMOR Group.

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started in this industry?

When I started Total Expert, some of my inspiration dated back to my childhood. One of my earliest memories came when I was five years old, when the bank foreclosed on my parents’ family farm. The defeat I felt from my parents stuck with me from a young age. Years later, I got to see the change and impact from a positive perspective when my parents were able to purchase a home with the help of a local banker with whom my grandfather had a strong relationship. The memory of my parents’ joy when they got their new keys is part of what pushed me into my career path today.

Before founding Total Expert, I spent ten years working in real estate. Over those years, I learned about the unique challenges facing the mortgage industry. Financial institutions were struggling with industry-specific issues that no existing CRM platform or industry technology was helping to solve. I was drawn back to that memory of my parents buying a home, and the way they were able to finally do that was through a relationship. It’s that human connection that motivated me to start Total Expert, the first and only enterprise-grade customer engagement platform purpose-built for regulated financial services organizations.

Read the full interview on