ACUMA: How Personalized Member Content Delivers

Total Expert was recently featured in ACUMA Pipeline Magazine to detail the impact of delivering personalized member content.

Our economy, our industry, and our daily interactions have changed drastically since the first quarter of 2020. For a credit union member with a mortgage loan, looking for one or looking for financial advice, there are more questions and concerns than ever.

Now more than ever, members are seeking solid financial guidance and assurance from their credit union.

In fact, Google searches for “financial help” grew 203% from March 8 to March 14, 2020. As a financial institution, you know there is not a universal answer to every financial question. Credit unions like Patelco and FirstTech Federal Credit Union are responding to this increased demand by proactively offering personalized financial education and guidance.

Read the full article in ACUMA Pipeline Magazine.