In 2023, more and more financial institutions (FIs) across the U.S. realized that the strategies they’d relied on for so long to engage customers and members, grow their businesses, and plan for the future just won’t cut it any longer. Things aren’t how they used to be in the financial landscape, and they may never go back. The market remains predictably unpredictable, consumer expectations for FIs continue to rise, and competition among FIs intensified. So, how did successful FIs adapt to stay ahead of a shifting industry?
FIs that embraced a data-driven mindset and leveraged technology like Total Expert Customer Intelligence to help them identify high-quality opportunities and deliver timely, personalized communications at scale were able to drive growth even in a challenging market.