Total Expert 2021 Awards Roundup: Exemplary Customer Experiences Reign Supreme

In 2021, Total Expert continued its relentless focus on empowering financial institutions to connect with their customers on a one-to-one human level. Those efforts led to nearly 20 awards recognizing our organizational culture, our people, and our industry innovation.

Here’s a closer look at Total Expert’s 2021 awards.

Company Growth

Total Expert once again won acclaim at the local, regional, and national levels for its growth.

In addition to ranking No. 7 on the Minneapolis / St. Paul Business Journal’s Fast 50 and securing the No. 4 spot on Tech Tribune’s 2021 Best Tech Startups in Minnesota, Total Expert landed on the 2021 Inc. 5000 list for the fourth consecutive year.

“We always appreciate when people notice our focus on championing customers,” said Total Expert Founder and CEO Joe Welu. “I look forward to seeing how our work further elevates them in the new year.”

Industry Innovation

For the fourth year in a row, Total Expert earned recognition in HousingWire’s 2021 Tech100 mortgage category. Awarded on the basis of revolutionizing the mortgage process, the Tech100 award commends Total Expert for empowering over 175 financial institutions to deliver unprecedented personalization to their customers.

“This win demonstrates that we’re accomplishing our goal,” said Welu. “We’re creating meaningful customer experiences that drive lifetime relationships.”

HousingWire’s assessment reflects customer behaviors across the US: Total Expert powered $1 trillion in loan production in 2021. One critical component of this growth was the 50+ new capabilities to Total Expert’s highly configurable platform.


Total Expert’s team again earned recognition for their innovation and dedication to the space.

Joe Welu received his second consecutive 2021 HousingWire Vanguard Award win, which recognizes C-level professionals whose guidance consistently pushes markets – and their own companies – forward. This exemplary leadership extends to other key members of the Total Expert team with additional wins including Chief Product Officer Matt Tippetts for the 2021 HousingWire Tech Trendsetter Award and Director of Technology Alliances Josh Lehr earning a 2021 HW Insider Award.

“Our leaders drive success,” said Welu. “The best way to build an innovative organization is to give innovative thinkers an opportunity to lead.”

This year, Total Expert also introduced The Expys, an awards program designed to celebrate its customers for their ingenuity, innovation, and customer-centric strategies. 


Headlining Total Expert’s workplace awards was a placement on Forbes’ Best Startup Employers 2021, demonstrating that its human-first approach extends to its employees.

The winners were evaluated on three criteria: employer reputation, employee satisfaction, and growth.

“To scale, companies must cultivate a positive work culture. We’ve done that here. I’m excited to see how maintaining this work environment helps us continue to drive innovation,” said Welu.

Each of these awards demonstrates a level of excellence, but combined, they paint a much clearer and captivating picture: Total Expert is not just a fintech company; it’s an industry leader.

Total Expert’s 2021 Awards Included:

Here is a comprehensive list of awards Total Expert won in 2021: