Becoming a Customer for Life Company: Part 1
Profitability depends on long-term customer relationships. Joe Welu explains the shifts the most successful brands are making to earn and keep customers for life.
CEO & Founder
Joe Welu is the Founder and CEO of Total Expert, which he started in 2012 in the basement of a real estate office. Fast forward to 2019 and Total Expert is backed by some of the leading venture capital firms in Silicon Valley and has been named the fastest growing software company in the Midwest by the Inc. 500. Prior to starting Total Expert in 2012, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.