Everyone talks about the lifetime value of the customer. However, the mortgage industry as a whole has some of the lowest customer retention rates compared to other industries.
And now, in today’s market with loans no longer falling from the sky, lenders are realizing the opportunity sitting in front of them is with existing customers, deepening those relationships, and building strong customer loyalty.
Joe Welu and Dan Catinella are back for part two of the growth series as they share a step-by-step approach to double down on customer loyalty and turn every originator’s database into an appreciating asset.
