MINNEAPOLIS—November 3, 2025—Total Expert Founder and CEO, Joe Welu, was announced today as a winner of 2025 Tech Trendsetters award by HousingWire. Now in its seventh year, the Tech Trendsetters award celebrates the individuals behind the technology—the visionaries, engineers, product leaders, and data strategists who are transforming how housing professionals work, connect, and serve their customers.
Joe’s recognition stems from his mission to redefine how the housing industry engages customers by embracing modern technology. His passion for providing purpose-built, results-driven innovations helped launch the first voice-powered AI Sales Assistant specifically designed for mortgage lenders. Under his visionary leadership, Total Expert bridges technology and human connection—empowering lenders to drive measurable growth, improve borrower engagement, and modernize the lending experience.
“We’re thrilled to recognize the 2025 Tech Trendsetters. These leaders are the builders and innovators whose products and platforms are shaping the future of housing,” said Sarah Wheeler, Editor in Chief at HousingWire. “These leaders aren’t just keeping up with technology, they’re setting the pace. Their work makes the housing industry smarter, faster, and more connected.”
Honorees were selected by HousingWire’s selection committee for their outstanding achievements in driving technological advancement, delivering measurable results, and pushing the housing industry forward through digital transformation.
“The 2025 Tech Trendsetters exemplify the creativity and execution that define the next generation of housing innovation,” said Clayton Collins, CEO of HW Media. “Whether it’s advancing AI and automation, strengthening data ecosystems, or elevating the digital experience for professionals and consumers alike, these leaders are shaping the future of a more efficient housing sector."
For a complete list of the 2025 Tech Trendsetters, visit www.housingwire.com.
About HousingWire
HousingWire is an information services company that provides unique data and research, respected business journalism and must-attend events for housing leaders to use to advance their understanding and business outcomes. Our vision is a world in which housing leaders have a complete view of the housing market, and a broad community of peers with whom they can connect. We are committed to delivering the data, analytics, media, and events that advance this vision.
Because housing is too important for narrow perspectives and missed connections. Informed housing leaders are better housing leaders. A connected housing industry is a better housing industry. And the full picture always reveals new opportunities.
Explore more at www.housingwire.com.
About Total Expert
Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.
