Technology

Build the Tech Stack Your Organization Deserves with the Total Expert Marketplace

5 mins read
August 1, 2024
By
Mike Waterston

FinTech software doesn’t suffer from a supply-and-demand problem. There are dozens of powerful, innovative tools and technologies that modern financial institutions can leverage to simplify and streamline their operations, lead management, sales outreach, and marketing campaigns.

The challenge is identifying which solutions best meet your organization’s needs and creating a tech stack that’s free from redundancies and excessive strains on your budget. That’s why we created the Total Expert Marketplace: to help you search, select, and secure the integrations you need to get the most out of your tech stack.

What is the Total Expert Marketplace?

The Total Expert Marketplace is designed to be a one-stop digital shop that features easy-to-integrate technologies at every stage. Our goal is to help financial institutions of all sizes find innovative tech solutions that expand and enhance their existing investment in the Total Expert platform. Every partner in the Total Expert Marketplace is carefully chosen to provide out-of-the-box integrations that users can leverage quickly to deliver the experiences their customers deserve. This a la carte approach allows each Total Expert customer to implement only the solutions they need as their business grows, making it effortlessly scalable and ensuring compliance at every turn.

We also invite Marketplace Partners to collaborate with the Total Expert team to ensure that every integration with the Total Expert platform provides the frictionless functionality our customers need to deliver the perfect financial journey and maximize the lifetime value of every customer or member.

Who are the Total Expert Marketplace Partners?

Capacity

Capacity is a support automation platform that uses AI to answer questions and automate repetitive tasks. The Total Expert integration allows users to perform various functions from Total Expert, like searching and creating contacts, adding notes, and more—all through chat or text.

Adwerx

Adwerx is an industry-leading digital advertising automation platform that provides personalized, hyper-targeted, and fully automated digital advertising solutions for mortgage lending companies and their top loan officers. Adwerx provides an easy-to-use, affordable advertising solution that exposes your brand to new audiences and deepens relationships with your most valuable contacts.

InGenius

Simplicity in a complex business: Multiply your growth through actionable intelligence in mortgage recruiting and overall mortgage market analytics.

Verse.AI

Verse.ai is a powerful two-way conversation platform that combines AI with SMS to enable compliant, scalable, and customizable automated texts that drive real results. Their solution helps mortgage and financial services businesses accelerate revenue growth by actively engaging and converting leads while simultaneously assisting with cutting costs by streamlining operations, reducing operational spending, and enhancing efficiency.

DirectMailers

Dynamic direct mail marketing delivers a targeted marketing strategy that allows you to send personalized mail pieces directly to customers or prospects. This can all be done automatically by interacting with Total Expert’s journey automation. By leveraging the DirectMailers creative team and delivery best practices, you will be able to automate personalized, compliant mailings that can be tracked for delivery and engagement to drive better ROI out of your direct mail campaigns.

Experience.com

Experience.com is a pioneering SaaS platform with top-tier AI-powered solutions for online reputation and experience management. They drive enhanced online visibility and boost customer and employee engagement. The integration with Total Expert empowers customers to convert data insights into immediate, actionable improvements that elevate customer satisfaction, foster brand loyalty, and enhance their online reputation.

Birdeye

Birdeye is the leading reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage their online reputation, grow their social presence, connect digitally, and improve customer experiences.

Clever

Clever leverages its premier agent-matching technology, data insights, and network of realtors to simplify the mortgage process using its engagement suite, rewards ecosystem, and home concierge to help businesses grow and enhance borrower engagement.

What do our partners think about the Total Expert Marketplace?

Adwerx

“Adwerx and Total Expert have been collaborating closely for years. So, when the opportunity to officially join the Total Expert Marketplace came up, we eagerly embraced it. Our regular team meetings provide invaluable insights and generate real opportunities for existing and potential customers. Together, we enhance our service to customers, ensuring they maximize the value of both platforms.”

– Dan London, Adwerx Chief Marketing Officer

DirectMailers

“We are thrilled to be part of Total Expert’s Marketplace to help more organizations see the power of multi-channel direct mail marketing. We have been servicing the mortgage and banking industry for the past three decades, and partnering with Total Expert has enabled us to help more lenders see how direct mail can support marketing, from opted-in leads to closing more funded loans.”

– Richard Irwin, DirectMailers Chief Executive Officer and Founder

What are our customers saying about the Total Expert Marketplace?

Fairway Independent Mortgage Corporation

Fairway combines Total Expert’s Credit Inquiry Alerts with their DirectMailers integrations to ensure they provide a Firm Offer of Credit (FOC) to every contact they monitor for credit inquiry activity. Financial institutions are legally required to provide an FOC via traditional mail or email within a specific timeframe once an alert has been delivered for any credit inquiries pulled through a credit bureau.

The DirectMailers integration allows Fairway to automatically deliver personalized FOC postcards whenever they receive a credit inquiry alert.

“The integration was easy and seamless. We worked with Total Expert directly to implement, and we were up and running quickly. Leveraging the Total Expert + Direct Mailers integration has freed up time for our team, and we no longer have to manage the process manually. Additionally, we are impressed with how easy it is to customize the postcard to ensure it reflects our needs.”

– Jaci Betor, Fairway CRM Solutions Architect

Visit the Total Expert Marketplace to learn more about our Partners and explore these seamless integrations!

Browse the Total Expert Marketplace
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AI is no longer a future state—it’s already here, embedded in everything from ride-sharing apps and food service to factories and farms. In the world of financial services, though, this ubiquity comes with pressure to integrate AI fast, appear innovative, and keep up with competitors—all while being mindful of evolving federal and state compliance requirements. Moving fast without a plan or awareness of up and downstream implications often leads to AI-enabled solutions that either underdeliver or don’t deliver at all.

At Total Expert, we’ve taken a different path: thoughtful integration over flashy announcements. As more financial institutions wrestle with what “real AI adoption” should look like, here’s what we’ve learned and what lenders need to consider to get it right.

Where enterprise AI goes wrong

Too many financial services leaders have experienced what I call “AI failure to launch (and scale).” They’ve rushed to try unintegrated AI-enable offerings and bolt on AI tools—often generalist chatbots, white-labeled versions of generative tools, and/or hooking up to MCP servers—without a clear sense of how these tools will solve their business problems or add potential risk. The result? The occasional value-add result. However, what we see more is poor user adoption, wasted spend, and limited impact.

This is the same trap we saw with “digital transformation” a decade ago, or the original horizontal SaaS applications that evolved or were replaced by vertical-specific solutions. AI-enabled solutions offer tremendous, generational promise but they risk becoming vanity-first, value-later tools. We are focused on the former.

AI that thinks and adapts: Welcome to agentic AI

Let’s make one thing clear: not all AI is created equal.  

Chatbots have been commonplace in financial services for a decade now, but remain rigid, rule-based tools that handle repetitive tasks.  I’ve worked with “AI” services for more than 15 years and each had their own place and potential when used properly. Herein lies the opportunity. Modern lenders that are focused on retaining and growing their customers in an ultra-competitive market need something more dynamic. Enter AI agents that can understand context, adapt on the fly, and speak in a human-like way. These agents are coachable, brand-aware, and learn from every interaction. They don’t follow scripts—they think in real time. And when built correctly, they become a seamless part of your customer experience.

This is the evolution from AI as a support function to AI as a trusted team member.

Total Expert recently launched an AI Sales Assistant that puts this principle into action. It functions as a scalable, intelligent teammate—able to engage leads, deliver personalized conversations, and identify high-potential opportunities—all while staying aligned with your brand voice and compliance requirements. It’s not a chatbot bolted onto a CRM—it’s a fully integrated AI-enabled solution, utilizing data, embedding within workflow orchestration, and playing nice with application logic because it has the necessary context to work within your lending ecosystem.

The real “why” behind AI adoption

Before choosing any AI solution, or any technology solution, financial services firms must ask themselves: What business problem are we solving?

For example, when mortgage rates dropped for a few weeks in September 2024, our customer intelligence capabilities identified nearly $2 billion in immediate refinance opportunities. But no team of loan officers could scale quickly enough to reach every qualified lead. That’s where AI tools prove invaluable—automating first-touch outreach at scale, surfacing the best opportunities, and empowering human teams to scale up execution to drive retention and growth.

Why embedded beats bolted-on

The types of AI-enabled solutions we are talking about can’t function effectively in isolation. Without access to timely and accurate customer data, and invoked within a specific workflow process, it can’t personalize interactions, anticipate needs, or drive conversions at the right time.

Picture an AI assistant offering a refinance to a customer, only to stall when asked for more details. If it doesn’t know the customer’s current rate or financial profile, the experience feels hollow. That’s not just ineffective—it damages trust.

By contrast, when AI-enabled solutions are embedded within a unified customer experience platform like Total Expert, it draws on a 360-degree view of the customer. It knows the data, understands the history, and delivers contextually rich conversations that convert.

This is why we’re designing our AI capabilities with a focus on the unique needs of financial services organizations. The same purpose-built approach has earned the Total Expert platform its unmatched reputation for usability and time to value.

Generalist AI offerings can be a gamble that increase costs—and time to value

Implementing AI that’s not purpose-built for financial services introduces two major risks:

1. Usability failure: Your team must spend months customizing and configuring a generalist AI tool to make it work for your specific needs—if it will ever work at all. For example, imagine you’re a loan officer and one of your referral partners introduces you to a borrower. Now, you have to choose the best way to approach the first conversation with this borrower. There are countless permutations of questions and answers which all require deep personalization, compliance awareness, and consistent representation of the sales processes and brand tone of the lender. Generalist AIs will quickly reach their limitations in these complex use cases.

An industry-focused AI offering will be trained on this specific use case and provided with the context needed to hold a dynamic conversation with the borrower. This type of AI learns and adapts with each interaction, performing the most time-consuming tasks so you don’t have to.    

2. Compliance risk: Without built-in industry guardrails, you’re gambling with regulatory violations and brand safety.  As we know, the compliance landscape for financial services is broad and evolving at the federal and state level.  Look for AI offerings that are regulatory aware and enable you to configure them based on your organization’s risk tolerance and interpretations.

Lenders don’t need more tools—they need the right tools—ones that work out of the box, understand industry nuances, and deliver immediate, compliant value.

Ask these questions before you commit to an AI offering  

To maximize the probability of success, here’s a quick checklist for vetting solutions:

  • Can it solve a real, high-value business problem, and how? Review specific examples and ask to speak with other organizations that have implemented the tool.
  • Does it function as a true AI agent, not a static bot?
  • Can it be deeply integrated into your core system(s), workflow orchestration, and data?
  • Does it include financial industry compliance and brand guardrails?
  • Can it scale without sacrificing quality or regulatory integrity?

Building the future with purpose-built AI

Total Expert has always designed technology with financial services in mind, and our approach to utilizing AI is no different. We’re not chasing hype. We’re solving problems.

Our focus on AI isn’t simply building standalone features—it’s about embedded, intelligent, and deeply integrated AI solutions. It’s helping lenders scale smarter, engage more meaningfully, and turn data into action. Our AI Sales Assistant is just the beginning—an example of how purpose-built, AI-enabled solutions can solve real problems and deliver tangible value. We are already testing and exploring other AI-enabled solutions and I could not be more excited about the current and potential value our clients and our market will achieve.

Because when AI works, it’s not just impressive—it’s indispensable.

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