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Education-centric Marketing: Why it’s Critical


Podcast #36 | 10 Minutes | May 7, 2018

Listen to "Education-centric Marketing: Why it's Critical" on Spreaker.

Finding and delivering the data that your customers care about is critical in today’s market climate. Joe Welu discusses the importance of establishing your expertise through education-centric marketing so consumers come to you when they’re ready to transact.

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Joe Welu CEO

Hosted by:

Joe Welu

CEO & Founder

Joe Welu is the Founder and CEO of Total Expert, a venture backed Software-as-a-Service technology company based in Minneapolis, MN. Total Expert currently serves 8 of the top 15 lenders in the nation and was recently recognized as Minnesota’s Most Promising Startup by the Minneapolis/St. Paul Business Journal. Prior to starting Total Expert in 2012, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.

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