National Mortgage News: Why AI in the Mortgage Industry Needs a Human Touch

On Sept. 20, 2019, Total Expert Founder and CEO Joe Welu was featured in National Mortgage News.

Many in the business community are interested in artificial intelligence (AI), but struggle to see exactly how it will benefit their organization. For those of us in the mortgage marketing and sales space, it’s crucial to recognize that AI will be the magic ingredient that lets us scale our sales strategies without losing the human element.

The most successful organizations will use AI to enhance and enable their people to have better, more meaningful engagements with customers and members. And because of that, these folks will get superior outcomes.

Read the full article in National Mortgage News.