Total Expert Again Ranks in Top Ten in the Minneapolis/St. Paul Business Journal Fast 50

The list celebrates the fastest-growing private companies in the Twin Cities

Total Expert, the CRM and customer experience platform purpose-built for modern financial institutions, today announced its No. 7 rank on the Minneapolis/St. Paul Business Journal’s Fast 50 list.

This is the second year in a row Total Expert has been recognized in the Fast 50–and the second year in the top ten. The announcement reflects a 158% increase in revenue growth from 2018 to 2020. Total Expert’s 2020 revenues topped more than $30 million.

“Recognition in this year’s Fast 50 program is a testament to our team’s unwavering focus on delivering the best service, technology, and care to our customers in the financial services sector,” said Total Expert founder and CEO Joe Welu. “Our ability to elevate the customer experience to drive growth and loyalty for banks and lenders is second to none. We look forward to continuing to partner with today’s financial organizations to transform our industry into what it should be: modern, data-driven, and customer-centric.”

Today, more than 175 customers, including 15 of America’s top 25 lenders, leverage Total Expert to create customers for life by blending human relationships with digital simplicity. 

Over the past 12 months, its customer base has more than doubled and new users on the platform have increased 50% since early 2020. The Fast 50 ranking is one of many accolades the company has received in recent years. Total Expert has been recognized as an industry disruptor and innovator in local and national awards programs, including the 2021 HousingWire Tech100, the Forbes’ 2021 America’s Best Startup Employers, and the 2020 Deloitte Tech Fast 500 awards.

To learn more about Total Expert, visit

To be eligible, companies must be based in the Twin Cities 24-county metro area and show revenue of at least one million dollars in the first of their three most recent fiscal years. And, the companies had to increase revenue during each of the following two years. To confirm the accuracy of submissions, accountants from Wipfli validated all of the audited revenue from the past three fiscal years.

The Minneapolis/St. Paul Business Journal is a multi-platform media company providing in-depth coverage of local business communities and breaking news reaching more than 491,000 readers each week. Through print, digital products such as its twice-a-day emailed news digests and face-to-face events, the Business Journal offers business leaders many avenues for making connections and gives them a competitive edge locally, regionally and nationally. Visit us at to learn more.

Total Expert is the leading fintech software company that delivers purpose-built CRM and customer engagement for modern financial institutions. The Total Experience Platform unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and other financial services firms. For more information visit