Founder and CEO earns recognition as an innovative and impactful technology leader for the housing industry
DALLAS — November 1, 2024 — Today, Total Expert Founder and CEO Joe Welu was named to HousingWire’s 2024 Tech Trendsetters award. In its sixth year, HousingWire’s Tech Trendsetters award recognizes the most impactful and innovative technology leaders serving the housing economy.
“It’s an honor to be named a Tech Trendsetter by HousingWire and stand among some of the industry’s best innovators,” said Welu. “Our team at Total Expert continues to strive to create better solutions for modern lenders and financial institutions that want to deliver better financial outcomes and win customers for life. This would not be possible without our exceptional group at Total Expert and our commitment to empowering lenders with technology that helps them educate, engage, and advise borrowers. Together, we will continue to find new, leading ways to improve the financial journey for everyone involved in the homebuying process.”
HousingWire’s 2024 Tech Trendsetters are made up of the top product and technology leaders who have been essential in bringing innovative tech solutions to market for mortgage and real estate clients. Similar to the HousingWire TECH100, which celebrates the most innovative companies in mortgage and real estate tech, Tech Trendsetters highlights the individuals who are developing cutting-edge technology and leading innovation for their clients in these industries.
“The 2024 Tech Trendsetters represent a group of truly innovative leaders who are pushing the boundaries of what’s possible in mortgage and real estate,” said HousingWire Editor-in-Chief Sarah Wheeler. “These tech trailblazers are not just enhancing efficiency but transforming the way businesses operate—from streamlining lending processes to improving the customer experience in real estate transactions. Their impact is reshaping both industries, and their forward-thinking solutions are setting new standards for how technology can drive growth and success in today’s evolving market.”
The 2024 HousingWire Tech Trendsetters were selected by HousingWire’s selection committee based on their vital and dynamic contributions to their organizations and to the housing industry as a whole. See the full list of winners and company profiles on HousingWire.com.
For more information about Total Expert, visit TotalExpert.com.
About Total Expert
Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies. Total Expert is now available for purchase on the AWS Marketplace and Salesforce AppExchange.
About HousingWire
HousingWire is an information services company that provides unique data and research, respected business journalism and must-attend events for housing leaders to use to advance their understanding and business outcomes. Our vision is a world in which housing leaders have a complete view of the housing market, and a broad community of peers with whom they can connect. We are committed to delivering the data, analytics, media, and events that advance this vision.
Because housing is too important for narrow perspectives and missed connections. Informed housing leaders are better housing leaders. A connected housing industry is a better housing industry. And the full picture always reveals new opportunities.