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Smart routing, contact-centric pipeline management, Journey automation, and real-time pipeline visibility have always been the core of Lead Management. But top-performing originators and strategic sales leaders told us they needed more if they were going to stay one step ahead in the current market. They asked; we delivered.  

Here's what's new in Lead Management.

So, an LOS and a sales pipeline walk into a bar...

Until now, keeping lead stages accurate required manual effort. When a loan moved forward in the LOS, someone had to remember to update the record in Total Expert. That gap between what was happening in the LOS and what the pipeline showed was friction nobody needed—and an opportunity to create confusion among lending teams.

Now, those updates are fully automated. When a loan status changes in your connected LOS, the corresponding lead stage advances in Total Expert. No more manual updates, no more room for error, and your pipeline view stays accurate at all times, so your team spends less time syncing data and more time working deals.

Tap into Lead Management from anywhere, on any device

Lead Management is now available in the Total Expert Mobile App!

Originators can view their leads, create new ones, and log notes and outcomes in Total Expert directly from their phone. Whether they're at a real estate agent’s office, a networking event, or just away from their desk, they have full access to the information they need to follow up fast. Speed to lead is critical, and Total Expert is here to help you outpace the competition.

Journeys that don't make you backtrack

As borrowers progress through automated Journey workflows (opening emails, responding to texts, talking to AI Sales Assistants, and completing key actions), your pipeline can advance right along with them. With a few tweaks in Journey Builder, you can update lead stages automatically to reduce manual entry and increase pipeline data accuracy.

Whose lead is it anyway?

One of the most disruptive things a lead routing system can do is reassign a lead that has already engaged with another originator. But if an owned contact re-enters the system with a different number or email, they might get sent back into the distribution queue instead of connected with the last originator they engaged with.

Lead Management significantly reduces that risk. Admins can configure routing policies to bypass distribution entirely when an incoming lead matches a contact already owned by an originator. That way, relationships stay intact, and your team avoids those awkward conversations about who actually owns the opportunity.

Cleaner data, better integrations, more doing what you do best

Lead records now include UTM parameters and additional standard fields, which means better source tracking and more consistent reporting. If you're trying to understand which campaigns, channels, or partners are generating your best leads, this data will give you more to work with.

And for teams using AI Sales Assistant or third-party dialers: lead details like loan purpose, property information, and lead ID can now be included in Outbound Data Connector payloads to give your external tools the context they need to make an impact from the very first touchpoint.

Fully loaded Lead Management

Total Expert Lead Management is built to help turn more opportunities into revenue by assigning leads faster, automating engagements and follow-ups, and giving sales leaders better visibility into what’s working and where the gaps are.  

Ready to see it in action? Schedule a demo or reach out to your Customer Success Manager for more info!