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Adding more people to your call center won’t drive the kind of growth you’re seeking. And neither will bolting an out-of-the-box AI onto your existing workflows. That’s the mindset behind becoming a “10x lender,” and the idea that our Founder & CEO Joe Welu unpacked in a recent conversation with HousingWire’s Allison LaForgia.

That shift isn’t incremental. In this new, AI-enabled age, lenders have a real opportunity to do more than simply iterate on processes that have been in place for decades—they can reimagine the entire engine that’s powering their businesses. AI assistants can text, call, schedule meetings, and share information with tens of thousands of borrowers at once. Pair that scalability with the contextual data Total Expert already holds, and your outreach becomes hyper personal, always relevant, and perfectly synchronized with your customer’s financial journey.

For loan officers, that means less time clicking through screens and more time building relationships and educating consumers. This shift isn’t about automating away the work; it’s about elevating your teams’ ability to execute on every possible opportunity.