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How to Beat Media Hype, Close Today’s Buyers, and Ramp Tomorrow’s Refis

When it comes to decisions about real estate, consumers are increasingly pessimistic. In fact, their sentiment about homebuying conditions fell to its second-lowest reading in a decade, according to a July 2022 report from Fannie Mae on Home Purchase Sentiment. But that negative sentiment shouldn’t be read as a mark against their desire for homeownership. During the last 12 months, they’ve frequently expressed in sentiment surveys that they would prefer to buy a home, rather than rent. Simply put: people want to own a home; they’re just not sure they can.