[Update] Zillow Tech Connect Integration
**Update: As of 10/20/15 Trulia and Zillow dashboards will be further integrated. Agents can sign up for Tech Connect: Leads through their Agent Dashboard. Access this feature by logging into your account and clicking “Account.”
**Lenders: Please reference this article to learn how to connect your mortgage leads directly to your Total Expert CRM.
In an effort to better streamline our members’ marketing efforts, we are happy to announce a new integration between our CRM and the Zillow® Premier Agent lead generation program through Zillow Tech Connect.
Top agents, brokers and loan officers who use Zillow’s marketing services can now seamlessly connect Total Expert’s tools for a more robust set of automation and management features.
Leads captured by Zillow will now automatically flow directly from Zillow to Total Expert’s CRM platform at no additional cost for the agents, brokers and lenders who use Zillow as a component of their marketing arsenal.
Total Expert’s co-marketing platform allows loan officers and real estate agents to market and co-manage all their leads while managing compliance.
The Total Expert platform is an all-in-one solution for co-marketing needs between real estate agents and loan officers. The platform offers a robust CRM, front-end website development, marketing automation, and ROI tracking tools that all align to help partners remain compliant with industry regulations.
The additional integration between Zillow and Total Expert gives members an effortless way to connect their CRM and instantly start calculating ROI on their Zillow marketing dollars.
Total Expert CEO Joe Welu said, “Our chief concern is giving real estate professionals the tools they need to track and grow their business. This integration provides users a more seamless experience in addition to our existing lead parsing solution.”
Through this new integration, Total Expert members will be able to connect the Total Expert CRM directly from their agent profile on Zillow. While this has always been possible through our existing parsing solution, the new Tech Connect integration removes one more step from the process and allows agents and lenders to have complete control of their lead forwarding.
“Being able to track the ROI on specific lead sources and make informed decisions based on the hard data is what will separate the top producers from the rest of the pack in the future,” Welu said.