Total Lending Concepts Selects Total Expert to Level Up Marketing and Sales Efforts

Multi-state lender invests in intuitive Marketing Operating System to maintain momentum after rapid growth

Total Lending Concepts, a multi-state mortgage lender specializing in VA and FHA loans, has selected the Total Expert Marketing Operating System™ (MOS) to enable loan officers to level up their sales and marketing efforts.

“So many software solutions overpromise and underdeliver. At the end of the day, it doesn’t matter what a product can do if no one understands it enough to actually use it,” says Steve Currington, EVP of Midwest Mortgage Associates Corporation, doing business as Total Lending Concepts. “The Total Expert interface is intuitive and easy-to-use, empowering our loan officers to leverage key capabilities right out of the gate that will take our marketing and sales efforts to the next level.” 

Total Expert provides a single, centralized solution to organize, visualize, track and measure marketing and sales activities. With plans to fully leverage lead integration, single property websites and co-marketing capabilities from implementation, the MOS will empower loan officers to engage customers in conversations that matter to them at the right time and place.

“We are excited about our strategic partnership with TLC Lending and the confidence they have in our solution as a critical component to help their loan officers unlock the value of data and marketing automation,” said Sue Woodard, chief customer officer at Total Expert. “We are proud to welcome them to the Total Expert family and partner with them on their digital transformation journey.”

TLC Lending loan officers will now have an enterprise-wide solution to consolidate their systems and data and streamline the customer journey from discovery through purchase – and beyond – to help boost revenue and save loan officers time.

 “At the end of the day, it doesn’t matter what a product can do if no one understands it enough to actually use it.” Steve Currington of @TotalLendingCon on top reason for choosing the Total Expert MOS. @Tulsamortgage

About Total Expert Lending Concepts

The Total Lending Concepts Team is committed to providing clients with the highest quality home loans combined with some of the lowest mortgage rates available in all of Colorado and Missouri. At Total Lending Concepts, our ultimate goal is to create lasting relationships with each of our clients so that we may continue providing excellent service for many years to come. Although our corporate office is located in Colorado Springs, Colorado, we offer unparalleled mortgage and refinance service to clients throughout the entire State of Colorado and Missouri.

About Total Expert, Inc.

Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. We power marketing and revenue growth for 10% of $2 trillion per year U.S. mortgage industry, and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era. 

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