Total Expert Named to HousingWire’s 2019 TECH100 List

For the second year in a row, Total Expert is recognized among leading technology solutions in the mortgage industry

Total Expert, the creator of the first and only Marketing Operating System built specifically for the financial services industry was named to HousingWire’s 2019 TECH100 list on April 1. Total Expert empowers lenders and banks to personalize the customer experience by having a 360-degree view of the customer and being able to engage with their customers at the right time with the right message on the right channel.

“Many of our customers are focused on helping consumers achieve their version of the American dream by providing financial products such as mortgages – and we are proud to come alongside them to elevate the industry together,” said Total Expert Founder and Chief Executive Officer Joe Welu. “The key to delivering lifetime value to your customers is through relationships, making person to person interactions tough to beat. But through modern technology, it’s now possible to enhance the customer experience and meet rising consumer expectations – creating high tech and high touch relationships. Congratulations to all of the 2019 TECH100 winners, we are in great company.”

“These companies hold the most innovative and impactful technology in mortgage finance, and continue to move markets forward with their new innovations,” HousingWire Associate Editor Kelsey Ramírez said. “The future is bright for the mortgage industry, and it’s because these companies continue to push the edge of what is possible.”

About Total Expert

Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. We power marketing and revenue growth for 10% of $2 trillion per year U.S. mortgage industry, and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era. For more information, visit is the leading independent source for news, commentary and analysis covering the entire mortgage banking and financial markets. Staffed by a core team of experienced journalists and editors, delivers breaking news and opinions on U.S. housing and mortgage finance. has a well-developed reputation for delivering today the news other trade outlets will be reporting on tomorrow — and our readers value the information they get from first.