Total Expert Named a Marketing Technology Solution in FinXTech Connect, an Online Directory for Banks

Total Expert is changing the way banks humanize the customer experience

Total Expert, the creator of the first enterprise-level Marketing Operating System built specifically for financial services organizations, announced its selection by FinXTech as a technology partner in its online directory, FinXTech Connect. FinXTech Connect serves as an online resource for banks of all sizes to strategically align with leading technology companies to better serve their customers and navigate the everchanging fintech landscape.

Today’s banks are focused heavily on improving the customer experience in the hopes of becoming their customers’ lifelong financial partner. The Total Expert Marketing Operating System® (MOS) was built to empower banks to do exactly that – by leveraging customer data and insights via the power of intelligent automation, banks and their relationship managers can re-humanize complex financial decisions.

“It has always been our core focus at Bank Director to educate senior leaders and members of the board of financial institutions nationwide, and we believe FinXTech Connect is a unique product given that Bank Director’s editorial team hand selected and vetted every technology company and solution to ensure they have a proven track record of working with financial institutions. This in turn allows banks to easily identify qualified partners to grow market share and gain efficiencies through new innovations,” says Mika Moser, President of FinXTech & Bank Director. “We are pleased to welcome Total Expert to FinXTech Connect.”

“In order to meet the rising demands of today’s consumers and cultivate deep relationships that go beyond the initial transaction, it is critical for banks to collaborate not with a technology vendor – but with a technology partner,” said Total Expert Founder & CEO Joe Welu. “Total Expert is proud to partner with leading banks and provide them with a marketing and customer engagement technology solution that automates the delivery of hyper-relevant messaging to create customers for life. Our partnership with FinXTech will empower the members of FinXTech Connect to do the same.”

About Total Expert, inc.

Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables financial services organizations to create customers or members for life by re-humanizing complex financial decisions. We ensure financial brands stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era. For more information, visit

About FinXTech

Launched in 2014, FinXTech is a resource powered by Bank Director, which specializes in connecting a hugely influential audience of U.S. bank leaders with technology partners at the forefront of innovation.  FinXTech makes it easier for banks and technology companies to work together – through its exclusive in person events, editorial content and online FinXTech Connect platform. For more information, please visit