Total Expert and Blend Partner to Elevate the Lending Experience

Partnership brings end-to-end efficiency and transparency to mortgage lending.

Today, Total Expert, the company that created the first enterprise-grade marketing operating system specifically for regulated financial institutions, announced the first partnership of its kind with Blend, a leading provider of digital mortgage workflows that improve the loan application process for loan officers and consumers. The partnership enables data integration between Total Expert and Blend, allowing loan officers to originate mortgage loans more efficiently and transparently while building stronger relationships with customers.

“When considering new technology, we look for platforms that are true solutions – that remove friction and offer an easy-to-use experience for our salesforce and borrowers,” said Scott Weeks, chief information officer for LendUS, LLC. “We chose Total Expert to power our CRM and marketing platform, and Blend to support our digital mortgage, because they are each powerhouse pieces of technology. Now that they are integrating, we can quickly and easily connect a client’s contact record to their loan application once they are ready to buy or refinance. It speeds up the lending process, eliminates redundancy, and gives the seamless experience consumers have come to expect.” 

“Partnering with Total Expert is an exciting opportunity for us, as they are clearly a leader when it comes to marketing operating systems built specifically for the unique needs of the financial services industry,” said Blend Head of Business Development, Brian Martin. “The Total Expert team has very high standards for their solutions. We are both constantly innovating, and we at Blend are excited for what this partnership with Total Expert will mean for the future of lending.”

Loan officers using both Total Expert and Blend can now provide their prospects and borrowers within the Total Expert application a seamless, branded, and fully trackable experience through Blend when applying for a loan. Data coming from any source can be passed into Total Expert, and now, directly back into Blend to give customers a transparent view into their lending experience.

“We are proud to partner with another technology leader that continues to push the boundaries,” said Joe Welu, founder and CEO of Total Expert. “Blend is a best-of-breed technology solution that is laser focused on improving the consumer loan process. We are excited about how our integration will position loan officers for future growth and help everyday Americans accomplish their American dream.”

 Total Expert is proud to announce its partnership with Blend to empower efficiency and transparency for loan officers.

About Total Expert

Total Expert serves eight of the top 20 lenders in the U.S. ranked by production volume with the first modern, web-based, enterprise-level marketing and sales software solution built specifically for mortgage and financial services. Based in Minneapolis, Minnesota, Total Expert aligns marketing, compliance and sales in a single system of record.  Every marketing asset ever created, downloaded, or deployed – single or co-branded – is tracked with on-demand audit level reporting.  The highly flexible profile-based architecture provides precise permission controls and hierarchy settings for endless custom reporting and analytics options based on the unique preferences of the organization.

For more information, visit

About Blend

Blend is a Silicon Valley technology company transforming the consumer lending ecosystem. Blend’s technology delivers speed and efficiency to lenders, so they can serve the modern borrower and safely navigate the industry’s changing rules and regulations. Founded in 2012, Blend is backed by Greylock Partners, Emergence Capital, 8VC, Founders Fund, Andreessen Horowitz, Lightspeed Venture Partners, Nyca, Max Levchin, and other leading venture investors.

To learn more, visit