Star Tribune: Total Expert Lands $20 Million in Venture Capital Funding

On Oct. 11, 2018, Total Expert was featured in the Star Tribune.

Total Expert, a financial technology software firm in St. Louis Park, has raised $20 million in its second round of institutional funding.

The round was led by Emergence Capital of Silicon Valley, with participation locally from Rally Ventures and Arthur Ventures.

“We started Total Expert to ensure banks and lenders stay ahead of how customers expect to communicate, shop, and manage their financial lives in the digital-social era,” said Joe Welu, chief executive and co-founder of the company. “People expect digital simplicity and real human relationships. Financial services companies too often lose these relationships when they don’t engage with personalized, automated communication as people go from awareness … to [being a] lead … to a transaction.

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