The use of technology for marketing by banks and mortgage lenders started with compliance needs and has evolved to a customer-centric focus. Joe Welu explains how technology is helping companies make an impact where it’s easiest, reinforce relationships and build customers for life.Back to Podcasts »
CEO & Founder
Joe Welu is the Founder and CEO of Total Expert, which he started in 2012 in the basement of a real estate office. Fast forward to 2019 and Total Expert is backed by some of the leading venture capital firms in Silicon Valley and has been named the fastest growing software company in the Midwest by the Inc. 500. Prior to starting Total Expert in 2012, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.