Credit Union Journal: Now Is the Time to Build Member Trust

On April 24, 2020, Total Expert Founder & CEO Joe Welu was featured in Credit Union Journal.

As the leader of a growing company, I know the challenges of the day all too well.

Whether you’re sitting at the head of a credit union, a business or a family, you’re also aware of just how much fear and uncertainty the people you care about are experiencing every day.

But this time isn’t so different from other moments of crisis in one way: people are looking for clear messages, concrete steps they can take control of, and ties with people they know they can trust.

As a leader within the credit union industry, let the three Cs of crisis communications guide your team and your members to deeper, more trusting relationships.

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