National Mortgage News: The Secret to CRM for Mortgage Lenders is Personalization
On Oct. 11, 2018, Total Expert was featured in National Mortgage News.
Total Expert will use its new $20 million venture capital investment — led by Emergence Capital — to build out its Marketing Operating System, designed for the future of financial services.
The fintech software company, specifically focused on mortgage lenders and bankers, already has a 10% foothold in the industry, specializing in customer relationship management and revenue growth. Technology built for one particular industry might seem too narrow a purview, but that intent focus helps in these situations.
Read the full article in National Mortgage News.