MReport: Speaking the Language of Multicultural Borrowers
Total Expert Chief Customer Officer Sue Woodard was featured in The MReport Magazine.
Today, more than 20% of Americans don’t speak English at home, making this growing segment of the population that is hugely important for mortgage lenders to consider as they focus on improving the customer experience.
The essential piece of the puzzle is that you must be able to communicate in your customers’ first language. Otherwise, you’ll struggle to build trust and may even cause damage.
Read the full article on theMReport.com.