Motto Mortgage Unleashes Entrepreneurial Spirit of Loan Officers with the Total Expert Marketing Operating System®

Revolutionary online solution gives local teams the freedom to launch personalized and automated marketing campaigns while ensuring regulatory and brand compliance

Total Expert, a leading marketing and sales solution for banks and lenders, today announced that its Marketing Operating System is now powering Motto Franchising, LLC’s MottoSpark, a marketing and sales customer relationship management platform available to Motto Mortgage franchises across the country.

Motto Franchising, LLC, founded just over two years ago as the second member of the RE/MAX Holdings, Inc. family of brands, is the mortgage industry’s first ever national mortgage brokerage franchiser in the United States and has rapidly become a magnet for entrepreneurial, growth-driven loan officers. 


“Our independent franchise owners join the Motto Mortgage network because we provide the infrastructure they need to grow and diversify their businesses” said Ward Morrison, Motto Franchising, LLC president. “Total Expert is the brain that drives our marketing and sales engine that is at the core of our affiliated mortgage brokerage and real estate services model. It empowers our franchisees to build their own personalized marketing programs with their co-marketing partners, while helping ensure brand consistency and regulatory compliance.”

The Total Expert Marketing Operating System gives loan officers everything they need to build successful online and offline marketing programs, from social media and analytics to printed postcard mailers – all with audit-ready compliance and brand controls built in.

“Like us, Motto Franchising, LLC is unleashing the entrepreneurial spirit inherent in so many loan officers,” said Sue Woodard, Total Expert chief customer officer. “With our first-of-its-kind Marketing Operating System, Motto Mortgage loan officers can run online and offline marketing from anywhere for themselves and their co-marketing partners. And new Motto Mortgage network loan officers can get set up on the system without ever touching a keyboard, only a mouse.”

Total Expert enables loan officers to personalize the Motto Mortgage brand for each customer by analyzing their data and only communicating with them in a way that’s relevant to them. And for Motto Mortgage network office business managers, the MottoSpark platform automatically tracks payments, distributions and cost allocations with co-marketing partners, while providing real-time compliance reports.

“Total Expert’s vision for the Marketing Operating System is spot-on for this industry,” said Morrison. “It’s a comprehensive platform that allows us to ensure brand integrity, but at the same time it is flexible enough to allow our independent franchisees to make decisions for their own business needs.”

About Motto Mortgage

The Motto Mortgage network is breaking the mold by giving the power of choice back to consumers with less jargon, more transparency, and even more options to choose from as they shop for the right home loan. With over 100 franchises sold and more than 80 offices open in 30 states, Motto Franchising, LLC’s unique national franchise mortgage brokerage model is the first of its kind in the United States. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and one-stop shop for consumers. Motto Mortgage is the second member of the RE/MAX Holdings, Inc. family of brands. Each Motto Mortgage office is independently owned, operated and licensed.

To learn more about Motto Mortgage, or for license information for a Motto Mortgage office, email, or visit

About Total Expert

Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. It powers marketing and revenue growth for an estimated 10% of U.S. mortgage industry, and helps ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era.