Mortgage Investors Group Partners with Total Expert to Deploy All-in-One Marketing Solution

The Total Expert Marketing Operating System® (MOS) empowers loan officers to seamlessly manage leads and contacts from a centralized platform

Mortgage Investors Group, a growing residential mortgage lender in the Southeast, has selected the Total Expert Marketing Operating System® (MOS) to arm their loan officers with a best-in-class marketing automation solution. With the Total Expert MOS, loan officers of Mortgage Investors Group will have access to a full suite of marketing materials, including email, social media, print and automated Journeys – keeping them closely connected to prospects, customers and co-marketing partners.

“As we continue to grow and expand our business to other locations, we want to have a technology solution in place that propels our digital lending efforts and positions our loan officers for success,” said Moneek Langston, Director of Marketing at Mortgage Investors Group. “The Total Expert MOS stood out to us because it gives our loan officers the power to create and take charge of their own marketing, empowering them to grow their pipeline. With their CRM directly in the Total Expert MOS, loan officers have a clear view of their prospects and customers and their unique financial journeys.”

The Total Expert MOS eliminates data silos and the need for multiple systems by bringing all aspects of mortgage lending under one system. By leveraging intelligent automation and data insights, loan officers can deploy humanized marketing and engagement to improve the customer experience and create customers for life.

“Today, mortgage lenders have to find the right technology solution that fuels their business while still delivering that human touch consumers crave,” said Sue Woodard, Chief Customer Officer at Total Expert. “We are proud to welcome Mortgage Investors Group to the Total Expert family – empowering their loan officers with a marketing automation solution so they can create relationships that last a lifetime.”

MIG is a growing residential mortgage lender in the Southeast building on a proven track record as a long-time industry leader. The Knoxville-based company, founded in 1989, employs nearly 400 people. It has been the Tennessee Housing Development Agency’s (THDA) top lender annually since 2003, as well as the Volunteer State’s leading USDA lender every year since 2014. As it continues to expand its footprint, MIG remains committed to serving borrowers across the Southeast. NMLS# 34391

At Total Expert, we’ve gone beyond horizontal CRM or Marketing Automation. We’ve built the first centralized experience management platform specifically tailored to meet the unique needs of financial services organizations. By enabling more humanized customer experiences, driving greater speed and efficiency, managing oversight and audit-ready compliance; banks, credit unions, lenders and others can prove tangible marketing and sales ROI while achieving optimal business outcomes.

With more than 100 successful customers and a 99% retention rate spanning premier banks, lenders and credit unions, Total Expert is the solution driving successful financial services organizations in the era of digital transformation.

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